E - banking is a approach to shopping
dynamic
adoption
innovation
connecting
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I think innovation is answer
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E-banking is an approach to shopping innovation
Explanation:
- The development of information and communication technologies provides innovative opportunities for establishing business strategies focused on customer value co-creation.
- This circumstance is particularly notable in the banking industry.
- E-banking actions can support competitive benefits. Nonetheless, the adoption of e-banking among consumers is not yet well organized.
- In this sense, the Technology Acceptance Model (TAM) is considered essential to study the consumer behavior applied to the adoption of a particular technology.
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