Question

Early Tots makes wooden toys for children. The business uses both primary and secondary market research data to decide what products to make. It has a wide range of toys but some of the products are nearing the end of their product life cycle. The managers are thinking about using extension strategies for these products.

1)Identify and explain two methods that Early Tots could use to gather primary market research data

2) Do you think that Early Tots should use market research in the future? Justify your answer.

Answer 1

Answer:

2 Early Tots makes wooden toys for children. The business uses both primary and secondary market research data to decide what products to make. It has a wide range of toys but some of the products are nearing the end of their product life cycle.