Eassy on ways to overcome ills of social media and use to improve efficiency and morale troops
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Influence Of Social Media On Indian Army
Remember when being social meant sharing your favourite beverage with a friend at the local hangout or neighbours leaning over their backyard fence talking about everything from politics to the local football team? These days are in the past. Communication has grown globally over the years; today’s technology opens a completely new way of sharing ideas, thoughts and information. Since the late 1990s, social media has become a ubiquitous phenomenon that seems to be increasingly adopted by Indians across all spectra, religion, age group, gender and profession. Its applications are many and hence its multiple platforms- Facebook, Twitter, Blogs, Instagram and so on are designed for specific purposes. Social media has revolutionized communication like no other platform because of its visual appeal, interactive interface, addictive and engaging capability and ease of access. It has demonstrated a capacity for penetration that is historically unprecedented, for ex: Facebook took just 12 years to gain 1. 65 billion users globally out of which India alone contributes to 241 million users. Today the digital arena is intrusive and all pervasive. Industries, administration, people, ministers, governments and even the PM are using social media to interact directly with the people. The vast reach and impact of social media is clearly evident from recent world occurrences. During the recent Turkey coup when events were rapidly unfolding and there was a haze around what was actually happening, Turkish President used the video on his cell phone to communicate with the nation, urging people to come out and oppose those involved in the coup attempt. The message was further conveyed on social media channels which was thus instrumental in helping defeat the coup attempt. Social media also came to the fore in the Ukraine conflict when Russian involvement came to light on account of the selfies posted by Russian soldiers.
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