Ecological aspects of marketing
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In a globalised economy, average consumption levels are on the rise due to increasing world
population, and the expansion of middle and lower income consumers and of a general culture
of consumption. However the crucial aspect is economic systems in industrialized societies
based on consumption and production.
The awareness of the critical issues to prevent further damage of the environment differs in
particular countries and social groups. But in general, the social attention and interest in these
problems is constantly increasing.
population, and the expansion of middle and lower income consumers and of a general culture
of consumption. However the crucial aspect is economic systems in industrialized societies
based on consumption and production.
The awareness of the critical issues to prevent further damage of the environment differs in
particular countries and social groups. But in general, the social attention and interest in these
problems is constantly increasing.
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