Question

Economic and social impacts do as direct answer​

Answer 1

Answer:

Local authorities use events and festivals within their region to help achieve a diverse range of economic and social objectives. However, the success of these events, which can take up a substantial amount of the tourism, leisure or arts and cultural budget is rarely assessed in a systematic and objective manner. This article describes the importance of measuring the impacts of such events

Design/methodology/approach

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The methods for assessing the success of local authority events are trialled through the use of a case study involving two events organised by Blackburn with Darwen Borough Council.

Findings