Question

Edna bates, a marketing researcher who is an expert in customer satisfaction research, is asked by a client to conduct a study dealing with a completely unfamiliar research topic. edna consults secondary data to gain more insight about this unfamiliar area. edna is engaged in the which stage of the marketing research process?

a. problem definition

b. situation analysis

c. gathering problem-specific data

d. data interpretation

e. solving the problem 1. option a is correct 2. option b is correct 3. option c is correct 4. option d is correct

Answer 1

b ib is the correct answer because the situation analysis is a good in the research progress