effect consumer awareness
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Explanation:
This study employs survey technique to measure three variables comprises of consumer awareness, knowledge and behaviors. ... Nevertheless, consumers' awareness differs significantly between locations in which the urban dwellers showed lesser awareness compared to the less-urban areas.
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0
Answer:
The results show that consumer awareness positively influences consumer ethnocentrism, while consumer awareness influences consumer loyalty. The results also reveal that consumer ethnocentrism influences consumer loyalty in a positive manner.
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