Business Studies, asked by maxheller851, 1 year ago

Effect of branding on consumer buying behaviour in fashion industry project

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Answered by DipenduNag
0
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Answered by BrainlyPARCHO
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Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.

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