Business Studies, asked by siru2210, 1 year ago

Effects of food advertisements on children in india

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Answered by aggrimhero
0

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Answered by vidya113
1

Junk Food Advertising and Children

Research has shown that junk food advertisements influence children greatly leading to an increased demand for junk food by children. When children watch young adults in good shape eating junk foods in the advertisements they assume that it is good for the health. They do not know that junk food is not good for health. They are unaware of the fact that junk food does not contain nutritional value. They may even think that by eating these junk foods they might become like the thin and fit models in the advertisements.

A research conducted has shown that children increased their consumption of junk foods after seeing these advertisements. They are seen to be so influenced by these ads that they almost doubled their consumption of these unhealthy snacks and foods

In a study conducted they exposed children to candy commercials. It was seen that those children who were exposed to the candy commercials were highly influenced. In fact, these children chose candy over fruits as snacks. They preferred candy rather than a healthy food like fruits.

When the commercials were eliminated and the children watched them less it had a positive effect. It encouraged them to pick the fruits over the candy.

Recent statistics show that obesity of children under the age of five is increasing at a high rate. Childhood obesity is on the rise and one of the main reasons for this has been seen as excessive consumption of fast foods and junk foods.

Not surprisingly, it has been seen that childhood diabetes is also on the rise.


aggrimhero: so long
vidya113: you can cut short ot
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