Question

Electronic Hub Ltd. is a company into manufacturing of electronic items and engineering goods.

The company deals in diversified range of products. Which of the following is the best suited

channel of distribution for the company?

a) Direct channel

b) Indirect channel

c) Short channel

d) None of these​

Answer 1

Answer:

b) indirect channel

Explanation:

I think this is a choice question but I am giving an explanation anyway because I think this will be useful . Indirect channel involves distributing our products to various wholesalers . This will increase the range of selling of our object . For example let us say suman owns a carpentry business and she specializes in making beautiful sofas . If she sells her products just through 1 medium which is her shop , then Income will be less . Instead she can connect with Amazon for selling her product . This way users from all over India or whichever country she lives in will have access to her products and hence may buy it .