Electronic marketing examples
Answers
Answer:
Probably the single technology innovation that has most divided the academic community are tools that permit online marking of student assignments. Views can be extremely polarised and highly personal. For example:
Those resisting the change may cite age as a relevant factor and state that on-screen marking causes them eye strainAdvocates, on the other hand, may state (again citing their age as relevant) that not having to carry heavy piles of essays is a significant benefit as is the ability to make use of the accessibility functions available on screen such as being able to adjust font size and colour for ease of reading
A large scale study of attitudes to e-marking was carried out by the University of Huddersfield and the material in this section is drawn from the report on the eBEAM projectpublished in 2013. The study identified that academic staff attitudes are split into three main groups:
Those who are innovators or early adopters and have migrated enthusiastically to e-markingThose who have approached it more cautiouslyThose who have done so reluctantly or have tried it and then moved back to paper marking
Answer:
Explanation:
E-marketing examples are email or social media advertising, web banners and mobile advertising.