Question

Elements of User Experience
***************************
The concept of __________ is not just visual but a set of conceptual associations or emotional reactions.

Business Goals
Success Metrics
Conversion Rate
Brand Identity

Answer 1

Success metrics is a concept not just visual but a set of conceptual associations or emotional reactions.

Answer 2

The concept of visualization is not just visual but a "set of conceptual associations" or "emotional reactions".

Explanation:

Most users have a biased concept of that something and when the same is actually visually seen there is an emotional reaction attached to the current concepts.

Building visualization in the products, we need to understand the users need it. It is important the user experience designer consider, The "purpose of visualization is insight", not pictures.