Question

Elements of User Experience
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To understand the user needs, we divide entire users into small groups of people with shared needs called _________.

User Research Groups
Scenarios
User Segments
User Journey Maps

Answer 1

User segments is the correct option

Answer 2

Segmenting is the process to understand the user needs, where we divide entire users into small groups of people.

Explanation:

The segmenting users are a common practice of grouping all customers into specific segments based on the characteristics they share. We can break this mass of user needs down into manageable chunks through user segmentation.

We divided our audience into smaller groups (segments) consisting of users with certain key characteristics in common. User segmentation helps us understand user needs better by dividing the entire audience into smaller groups of people with shared needs.