Elucidata different featues of service
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Features of Services – 4 Main Characteristics: Intangibility, Inseparability, Variability and Perishability
Intangibility: Services are intangible, that is, they cannot be seen. ...
Inseparability: Goods being physical entities are separable from their production systems. ...
Variability: ...
Perishability:......m.
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Service marketing is marketing based on relationship and value. It may be used to market a service or a product. With the increasing prominence of services ...
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