Question

Elucidate the factors influencing the consumer buying decision with suitable example.
Explain these- Cutural factors, social factors, Personal factors and psychological factors​

Answer 1

Answer:

1. Psychological Factors. i. Motivation. When a person is motivated enough, it influences the buying behaviour of the person. ii. Perception. Consumer perception is a major factor that influences consumer behavior. iii. Learning. iv. Attitudes and Beliefs. i. Family. ii. Reference Groups. iii. Roles and statu