Emarketing is a threat reta
ilmarketing argue
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The main threat involves cybersecurity where more emails addresses are getting hacked through phishing schemes as well as ransomware embedded in email attachments.
When starting an email marketing campaign one should never purchase an email mailing list. Sending email to consumers who did not subscribe to you goes against the CAN-SPAM Act and can result in spamming reports and eventually get your email black-listed and banned.
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