Emerging markets like Pakistan or India offer great opportunities for businesses. The opportunities can be particularly aadvantageous if the corporation can obtain first-mover advantage by engaging a local partner. However, it can be that local partners are difficult to identify and assess. Why might this be the case?
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Here are the following reasons why local partners could be difficult to identify and assess are as follows - 1) Different culture and administrative styles - Suppose an international soda manufacturing company wants to supply its products in ...
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