Question

Emphasis how emotions play a great role in making decisions

Answer 1

Models of decision-making usually focus on cognitive, situational, and ... In these circumstances, decisions are made with great rapidity.

Answer 2

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Emotion lies at its centre. If a brand prioritises the emotional connection, they can open a consumer to new ideas, drive behaviour and establish trust. Emotions are actually very rational. They're part of the mechanism of reasoning and inform even our most logical decisions.