Question

Enhanced cost-per-click (ecpc) bidding should be used to:

Answer 1

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Question:

Enhanced cost-per-click (ECPC) bidding should be used to:

(a) Bid for a target cost-per-acquisition (CPA)

(b) Increase total impressions

(c) Optimize bids using conversions

(d) Drive engagement with product brand

Answer:

Option (c) Optimize bids using conversions

Explanation:

The Enhanced Cost-Per-Click is known by the acronym "ECPC". It is an Adwords Smart Bidding strategy.

Enhanced CPC allows your bids to adjust automatically and help your campaign to get more conversions and lower your cost per acquisition (CPA). It is only available for Search, Shopping, Hotel, Content and Display campaigns.