Enlist (five) merits and (five) limitation of using discussion method in the classroom.
Answers
B. Limitations:
However, all is not well with process of personal selling. There are certain limitations which one should take into account before giving the conclusion as to its real worth.
These limits are:
1. It is expensive:
Personal selling as a method of promotion is quite expensive. Getting salesman is one thing and retaining him for long is another. Further, there are no definite correlations between his stay and cost of retaining and the contributions of his, in return, to the firm, for such costs.
2. Difficulty of getting right kind of salesmen:
Though, theoretically certain guidelines are prescribed for getting right kind of salesmen from the potential candidates, it is really very difficult to get suitable salesmen from company’s point of view. The potential salesmen so selected, trained and placed, do not guarantee loyal service to the company.
3. Stake in consumer loyalty:
Personal selling is such a process-direct and close between the customer and salesman that the consumer loyalty depends on the presence of such a salesman. The firm’s fortunes are tied to the loyalty of consumers which, in turn, depends on the very presence of salesman. The moment the salesman moves out, the clientele drops down to the detriment of the firm.
4. More administrative problems:
Personal selling involves more of administrative problems than impersonal selling. Since, the firm is to deal with manpower a driving force behind sales the company has to meet the challenges in the areas of manpower-planning, organizing, directing, coordinating, motivating and controlling. The solutions to these problems, even if found out, are not everlasting because, human content in management is unique.
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