enlist the advantages and disadvantages of visual methods of communication
Answers
Advantages of visual communication
Now-a-days, most of the business organizations are using visual techniques to present the information. It is becoming very popular day by day. Visual presentation is beneficial for many reasons. Some of them are as follows:
1. Effective for illiterate receiver: If the receivers are illiterate, the visual communication will be more effective to exchange information. They can easily understand the information that is presented visually.
2. Helps in oral communication: Visual techniques can be used with oral communication. Oral communication becomes more meaningful if graphs, pictures and diagrams are used with it.
3. Easy explanation: Everyone can explain the meaning of it very easily. Easy explanation has made the visual techniques more popular.
4. Simple presentation: Complex information, data and figures can be easily presented very simply on graphs, pictures and diagrams.
5. Prevents wastage of time: Visual techniques help to prevent the wastage of time. Written and oral communication takes much time to exchange information. But number of receivers can be communicated at a time through visual methods.
6. Helps in quick decision: Visual communication helps to take quick decision. So management prefers visual techniques to communicate with others.
7. Popular: Visual communication is very much popular because people do not like much speech and long explanation rather than a chart of a diagram.
8. Others: Artful presentation, Ads impact to the information, quicker understanding.
Disadvantages of visual communication:
There are some limitations of visual communication as follows:
1. Costly: The visual methods of communication are more costly than those of other methods. To draw maps, charts, diagram is costly. That is why only large company or organization can use this technique.
2.Complex presentation: Sometimes visual presentation of information becomes complex. The receivers cannot understand the meaning of the presentation.
3.Incomplete method: This technique is considered as an incomplete method. Visual presentation is not sufficient to communicate effectively and clearly but also it can be successfully used with oral communication.
4.Wastage of time: Sometimes visual techniques take much time to communicate. Whereas oral communication takes no time to exchange information.
5.Difficult to understand: Difficult to understand and requires a lot of repetitions in visual communication. Since it uses gestures, facial expressions, eye contact, touch etc. for communicating with others which may not be understandable for the simple and foolish people.
6.Problem for general readers: General people are not prefers to communicate through visual communication with others. Sometimes it cannot create an impression upon people or listeners. It is less influential and cannot be used everywhere.
Advantages of visual communication are:-
• It supports our information by backing up what we say. It brings receiver's attention to the information we are sharing.
• It clarifies the meaning of our discussion, oral or written, by providing it's visuals, which immediately registers in the receivers brain.
• It allows gain and regain of our audience's attention because graphic or visual aids can break the monotony that might have crept in due to listening or reading for an extended period.
• It adds variety to our written or oral presentation. Listening to the same voice or reading long pages of texts can be very boring.
Disadvantages of Visual Communication:-
• All topics cannot be presented through this method. Plan, policy, systems, rules, etc. cannot be produced in the terms of visual communication.
• A complete and detailed information cannot be displayed through this communication method.
• Drawings, graphs, charts or symbols may not convey any message to people who don't have specialised knowledge of the subject matter. Special knowledge and efficiency are required to deal with visual communication. For example, drawing of a building or a sketch of a bridge may not be clear to general people but engineers, architects and technical persons can easily deal with such situation.
• To use graphs, pictures, charts, drawing, cartoons and sketch is not cost effective. All these require various tools and techniques which are costly.
• Sometimes information displayed in terms of icons, emoticons, graphs, charts, or tables may be in wrong order. Decisions taken on the basis of such information may lead to ineffective outputs or fruitless results.