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enumerate the features of retail trade​

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Question :

Enumerate the features of retail trade.

Answer :

A retailer is a business enterprise that is engaged in the sale of goods and services directly to the ultimate consumers. It has following features:1. A retailer is the intermediary between wholesaler and the ultimate consumer. He is the last link in the chain of distribution. 2. A retailer buys goods from wholesalers and sells them in small quantities to ultimate consumers. 3. He maintains personal contact with his customers. 4. Generally a retailer deals in a wide variety of goods. 5. He performs various marketing functions and displays goods to attract customers. 6. A retailer usually buys goods on credit and sells on cash basis. 7. Retail shops are generally situated near to customers.