Enumerate the process model for conveying
message treget group ?
Answers
Answer:
In any nutrition/health education programme it is extremely important to identify suitable messages for a particular community. We must remember that different messages may be relevant for different groups within the community. For example, messages relevant for a group of young women would be quite different from those for a preschoolers' group. Of course the form in which a message is presented would vary too. Presentation can be positive or negative. A positive message for a group of poor preschoolers would he-eat greens to keep your eyes healthy. An example of the same message in negative form could be-Eat grcens or you'll go blind.
Now what is the process involved in
a) identifying a suitable message for a particular target group and
b) conveying the message through selected communicators and channels of communication?
Look at the process model illustrated in. It begins with identification of the target group and relevant message in Step 1. How is this done? Information is collected about the community as a whole through interviews with field level workers and community members. A group of community members can also do a self survey. In other words they can map out the area in which they live using stones on a piece of land or chalk on a hard floor or pen and paper (see Annexure I for details). As a result they may point out a group of people in the area who are particularly affected by a nutrition or health problem e.g. families with very thin and ill infants. The group must of course be drawn from different sections of the community or the results would not be reliable. Listening to discussions would also bring out aspects of the problem or may indicate the need for talking to more people.Keeping community priorities in mind is important.
At the end of this process of interviewing and discussion it would become possible to identify the target group and their problem area i.e. the most important problem being faced by them.