Question

Environment of rural market : population and its locations, occupation pattern, expenditure pattern, infrastructure facilities.

Answer 1

the population of rural is comparatively less than urban their occupation is agricultural, fishing as they have only this natural occupations
their expenditure is less as they don't need to pay for the vegetables , no bills
they doesn't have any luxurious life as the facilities are not available
but they live with happy

Answer 2

The Indian rural market offers great attractive opportunities for organizations with its huge size and odd demand base. After all, seventy percent of India's population, 56% of income, 64% of the expenditure and 33% savings comes from rural India. The rural part of popular consumer goods and durable categories ranges from 30% to 60% and sales of rural India are increasing steadily. For the first time since the start of economic reforms two decades ago, consumption in rural India is increasing rapidly compared to urban India. Accepting the Importance of Rural Market it  is an attempt to study the Indian rural marketing environment and its features. .

The rapid pace of technological progress has revolutionized almost every economic, political and cultural life in the whole world. The trend of change is also the market. "Vendor market is growing rapidly." The high level of competition and high levels of entry into the urban markets have made the corporate more seriously. The continued development of disposable income among rural household television has led to socio-economic changes (lifestyle, habits and Flat literacy level, basic facilities (roads, electricity, media), increase in income, increase in expectations due to increase in new level consumption And aspirations and government aid through various schemes.

Between 2009-10 and 2011-12, the additional expenditure by rural India was Rs. 3750 billion, which was much higher than the urban population of 2994 billion rupees. This increase in rural development is because rural income has increased rapidly due to increasing non-agricultural employment.

Rural Focus of the Government through employment through employment, through such dispatch from rural to urban migrants (Business world, economy, 2012). According to Revenue Shukla, this consumption increases because the government and the government's good monsoon work, increase in support prices, healthy flow of crops from arm credit, cash size expenditure once from the National Rural Employment Guarantee Scheme.