Essay good impact of digitisation in india 150 words
Answers
Digitization has sneaked into every aspect of our life. The latest directive of TRAI for digitization of cable T.V is another initiative to bring the advances of technology to our door step. By considering the factors like providing services, subscriber, the cable operator, industry structure and the industry challenges we can understand the present scenario and estimate the future consequences.
TV viewing services in India is currently provided mainly by three mediums Analogue Cable Services, Digital Cable Services and Digital DTH Services. Analogue cable services have been existing in India for more than two decades in India; however, analogue cable services have limited number of channels and do not have extra features and value added services. Digital DTH services in India have been started less than a decade back and are gaining popularity and acceptance in India mainly because of their superior picture and sound quality. The receptivity is much clearer and all the channels have the same reception quality. As both the signals are received at the same time, there are no issues with the synchronization of sound with video. This is a major constraint which subscribers tend to think over.
Through DTH which means Direct to Home Service, the recipient will receive the signals directly from the satellite on his Set Top Box. The viewer gets a wider range of channels to choose from which can be activated through packages. The picture quality is much superior and the sound is crystal clear. The viewers are also able to watch High Definition content which is set to make television viewing even more superlative. One can now watch his favorite sports action or travel or adventure series in high definition recording it and by replaying it. There is up to 5 times picture quality over normal or standard definition picture quality and the images carry 16: 9 aspect ratios.
With Indian TV market 3rd largest in the world with 146 million households it takes some time to digitize the TV connections. This is the reason why Govt. has ordered to digitize in four phases. The government on its part has been rational on its part by introducing the digitization in phased manner.
Phase-I : In four metros by December 31, 2011
Phase-II : In all cities having a population of over one million, by December 31, 2012
Phase-III : In all other urban areas (municipal corporations/ municipalities) by December 31, 2013
Phase-IV : In the rest of India by December 31, 2013
The government is also furthering its cause of connecting every village with broadband through this digital revolution. The increase in competition between the broadcasters will invariably lead to viewers getting more out of their rupee paid. The users are also set to gain from the fact that digitization enables a more interactive T.V viewing, piggy backing of other value added services like the broadband though the cable network.
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