essay on advertisement of cosmetics
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Advertising Cosmetics in The Modern World
While working at John Bull during the Christmas
break I learned a lot about what women bought.
Surprisingly, it was never the fancy bags or
watches nor the extravagant perfumes but the
makeup items were very popular. I guessed that
there must have been a correlation between
the many cosmetic company’s ads that were
displayed on the walls outside the building and
the sale of the products. The ads made various
women feel as if these products will make them
prettier, more attractive and young looking; it
catered to their insecurities and encouraged
many to patronize the business.
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