Essay on advertisements are sweet lies in india
Answers
In the western world, governments have stepped in over the years to control the kind of advertisements companies can make and how they present their products. In the early part of the 20th Century, there were hardly any laws to manage corporate advertisements and telling lies, over-selling and misguiding customers was the norm.
However, as the 20th century developed, pressure groups stepped in order to make sure that people are not deceived. Overselling a product is okay, but telling lies was not acceptable.
In India, the advertising industry is thriving but the checks and balances by the government are still a bit lose. Large corporations have been known to follow internal ethical guidelines but smaller businesses are known to routinely tell sweet lies to customers.
Small service businesses such as roadside dentists, spiritual healers, marriage counselors are just some examples where this practice is prevalent.
Advertisements are sweet lies in India
Undoubtedly, advertisements are sweet lies in India. Most of the companies, manufactures make unscientific and undue claims about their products. For examples all the companies that make biscuits, cold drinks, potato chips, candies, etc. make appealing advertisements and play them again and again on different channels luring and misguiding children and viewers into buying them are predominantly unscientific and untrue. If the Health Ministry had been really thoughtful of the well being of the children and, it would keep a check on such advertisements that lure the consumers with bogus claims.
The truth is there is no substitute for natural balanced diet such as green vegetables, fruits, nuts, milk, cereals, pulses, etc.; the nutritional values that these foods contain can never be replaced by the advertised products, still there is never an advertisement on them, even by the Government. The bitter truth is the companies of all products spend a whopping amount of money on advertisements. Since these companies enjoy enough power owing to their influence, they often display misleading and false claims about their products. Their chief objective is to earn maximum profit by increasing sale of their products. According to a report by Compass, 70% of three year olds recognise the McDonalds symbol but only half of them know their own surname. In addition, some advertisers take advantage of children's fears, for example by implying that they will be more popular, sporty or happier if they consume the advertised products. The use of sports stars to promote unhealthy products, such as Virat Kohli advertising Pepsi, Sachin Tendulkar promoting Coca-cola, further do the damage.
Owing to the misleading advertisements, the food habits of children have changed considerably and their heath has been affected adversely. The Government must make health regulatory policies to keep people safe from the influence of the advertisements.
The only solution to the problem is strict rules and regulations concerning advertisement and marketing of junk food items. The government must not allow the rich companies to play with the health of the future of the world, our children!