essay on advertisements under 150 words
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Advertising, by the definition, is a paid form of non-personal communication to promote the goods and services. It simplifies the choice of consumers by creating an awareness among people about several brands and products available in the market.
Advertisements are essential for starting a new business. Promoting sales is the main motive of a large enterprise. Advertisements rule every aspect of our lives and provide a link between an individual and the world. As advertisements help in business expansion, the companies spend crores or millions on them.
Advertisements are contained in various means of communication such as magazines, newspapers, television, radio, bill boards etc. Attractive pictures, slogans, taglines etc shown in the advertisements lure customers, thereby pushing up sales.
Advertisements are popularized by the government for betterment of the society in the field of education, providing better facilities, housing facilities for poor, medical facilities like polio drops and other vaccines etc.
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Answer:
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad…show more content…
In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader. Jeffrey Schrank’s “The Language of Advertising Claims” explains wonderfully the most common techniques that advertisers use in their ads. In the advertisement for the High Definition Television by Samsung, three of Jeffrey Schrank’s techniques are used: the “Weasel” claim, the “Unfinished” claim, and the “Vague” claim. The claim that is most apparent is the “Weasel” claim. A weasel word is one that appears to be pretty significant and meaningful but if analyzed further really don’t mean much at all (Shrank par. 9). The High Definition Television advertisement claims that it as a flat screen that is “virtually distortion and glare free” (Entertainment Weekly). The ad doesn’t say that the TV has no distortion or glare. Instead what is says really has no meaning since virtually can be interpreted in many different ways. The ad does give the impression, though, that the television has no distortion or glare. Another claim that is used is the “Unfinished” one (Shrank par. 10). An example of that in this television advertisement is when it says that the picture on these TV’s is “bolder, brighter and more exciting” (Entertainment Weekly). It doesn’t, though, say
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