Question

Essay on are advertisement is necessary ?

Answer 1

 We live in the Era of chaotic information. There is no doubt that advertisement has spread anywhere, which influences our life directly and in directly. Advertising is generally defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Its role is to implement product flow through the channels of distribution; to act as a catalyst in acquainting the consumer and to induce him to buy the product.   Through the awareness or knowledge thus acquired, the buyer shows interest or liking for the product and finally makes purchases atleast on trail basis. Advertising on one side has been argued that it is an unnecessary business cost which has the effect of raising prices of goods and services. Also it is said that too much expenditure on advertising creates product differentiation and induces consumers to switch from one brand to another without providing them with sufficient objective information. On the other side, advertising is a tool that aids in increasing demand for a product and, thus opens the way for large scale production at lower cost which is ultimately passed on to the consumers in terms of lower price they pay for the product. Also It increases the variety and quality of good offered. Stimulates competition in technical progress. Subsidizes the press and television services. Helps in providing employment.
The cost of selling due to advertisement goes up and we expect a shift (i.e. an increase) in demand due to it but in the situation of competition where it is applicable, it is difficult to see an appreciable change in demand due to advertisement since all rivals will be advertising simultaneously since no body gains from it.
                    It can be harmful. But it can also be extremely beneficial to society. Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns.