essay on consumer awareness
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Answer:
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Explanation:
Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness is important so that buyer can take the right decision and make the right choice. Consumers have the right to information, right to choose, right to safety. Let us learn more about Consumer rights, responsibilities and consumer awareness in detail.Consumer Rights is an insight into what rights consumer holds when it comes to seller which provide the goods. What if the goods provided to the consumer by the business is not up to the standard? Then in that case – what should a consumer do? To be precise, what rights consumer have is in the court of law to fight against the malpractices of the business firms or seller.Consumer Rights
Right to Safety: This is the first and the most important of the Consumer Rights. They should be protected against the product that hampers their safety. The protection must be against any product which could be hazardous to their health – Mental, Physical or many of the other factors.
Right to Information: They should be informed about the product. The product packaging should list the details which should be informed to the consumer and they should not hide the same or provide false information.
Right to Choose: They should not be forced to select the product. A consumer should be convinced of the product he is about to choose and should make a decision by himself. This also means consumer should have a variety of articles to choose from. Monopolistic practices are not legal.
Right to Heard: If a consumer is dissatisfied with the product purchased then they have all the right to file a complaint against it. And the said complaint cannot go unheard, it must be addressed in an appropriate time frame.
Right to Seek Redressal: In case a product is unable to satisfy the consumer then they have the right to get the product replaced, compensate, return the amount invested in the product. We have a three-tier system of redressal according to the Consumer Protection Act 1986.
Right to Consumer Education: Consumer has the right to know all the information and should be made well aware of the rights and responsibilities of the government. Lack of Consumer awareness is the most important problem our government must solve.The consumer has a certain responsibility to carry as an aware consumer can bring changes in the society and would help other consumers to fight the unfair practice or be aware of it.
They should be aware of their rights under the Consumer Protection Act and should practice the same in case of need.
They should be well aware of the product they are buying. Should act as a cautious consumer while purchasing the product.
If in case a product is found of anything false or not satisfactory a complaint should be filed.
The consumer should ask for a Cash Memo while making a purchase.
A customer should check for the standard marks that have been introduced for the authenticity of the quality of the product like ISI or Hallmark etc.
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Modern business is an integral part of current day society. Each company has as a socio-economic impact on the people and has to deliver the goods and services and the standard of living as per the aspirations of the people. It has a great social responsibility towards the well being of society. Therefore consumer is an important component of society and business has an obligation to him. But, when the goods are short in supply the producers charge high prices and consumers have no choice other than to purchase what is available. Therefore, consumer is to be protected from unsafe products, poor quality of goods and services, high prices, unfair trade practices and misleading advertisements. Therefore, it is necessary for an awareness to prevail amongst the consumer to protect them from unscrupulous trade practices and to give them the idea of the utility of money spent by them.
Consumer occupies a supreme position in a free economy. But, he never received the attention he deserves. In a country like India, he is not the 'sovereign¡ but a 'slave¡. The welfare of the consumer lies in the fulfillment of his normal and legitimate expectation with regards to the goods and services he needs. The consumer is worried about the quality, quantity, price and timeliness of the supply of goods and services.
The need for consumer awareness was coined by the Western World in 1960s. It is a social force designed to protect the interest of the consumers by organising the consumers to bring pressure on the business community to heed to their say. The pressure may be moral, legal or economic. It is a combined effort of the consumers to seek redressal of their grievances adversely effecting their standard of living. It is the protest against unfair business practices and injustices.
In order to provide awareness to the consumers regarding the unfair practices the Government has taken many steps.