Essay on how to choose your digital marketing career
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With increased internet usage over the last few years, the digital and social media landscape in India has witnessed a paradigm shift.
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As I’m writing this article, the number of internet users across the globe is 3,567,365, 887 and counting. Even in India, fueled by internet penetration in rural areas, the number of internet users is set to see a two-fold rise standing at 730 million by 2020 against the 350 million at the end of 2015. These are just a few numbers that indicate the influence that internet and allied forces bear on our lives today.
With increased internet usage over the last few years, the digital and social media landscape in India has witnessed a paradigm shift. About 87 per cent brands leverage digital and 38 per cent of them allocate a whopping 1/3rd of their budget to digital marketing. This only mirrors the fact that more and more businesses are embracing digital to attract, engage and transact with their customers and this is being aided by increasing investments in better internet connectivity and growth in internet and social media usage.
The reason for this enthusiasm for digital marketing is simple: digital marketing is perhaps the only cost-effective and most viable method to get your message out and build a solid consumer base. It is not only great value for your money, but also, the barrier to enter and scale up are miniscule compared to traditional media. In other words, you can have great impact on a limited budget which has leveled the playing field between big and small companies, thereby giving a great fighting chance to new talent to compete with the biggies, without fear of being trampled.
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