Essay on importance cross cultural program in easy language
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Essay on importancEssay on importance cross cultural program in easy language e cross cultural program in easy language
Cross-Cultural Communication
Cross-cultural communication has become strategically important to companies due to the growth of global business, technology, and the Internet. Understanding cross-cultural communication is important for any company that has a diverse workforce or plans on conducting global business. This type of communication involves an understanding of how people from different cultures speak, communicate, and perceive the world around them.
Cross-cultural communication in an organization deals with understanding different business customs, beliefs and communication strategies. Language differences, high-context vs. low-context cultures, nonverbal differences, and power distance are major factors that can affect cross-cultural communication.
Let's take a look at how cross-cultural differences can cause potential issues within an organization. Jack is a manager at a New Mexico-based retail conglomerate. He has flown to Japan to discuss a potential partnership with a local Japanese company. His business contact, Yamato, is his counterpart within the Japanese company. Jack has never been to Japan before, and he's not familiar with their cultural norms. Let's look at some of the ways that a lack of cultural understanding can create a barrier for business success by examining how Jack handles his meeting with Yamato.