essay on influence of advertisement on youth
Answers
The importance of advertising grows steadily as brands rely heavily on media for various marketing objectives such as increasing sales, creating knowledge and awareness in the market etc. the field of advertising continues to grow and evolve. Advertising also plays a very important role in shaping the ever changing norms of society both nationally and globally. With the growing role of advertising in the lives of people attention now is being paid to the various negative as well as positive effects of advertising.
Various criticisms regarding the role of advertising in our society have emerged. Media in particular advertising has never played a more crucial role in a teenager’s socio-economic development and well being. Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals. They also feel that the pre-school children cannot differentiate between commercials and programmes and cannot distinguish between reality and fantasy.
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