Essay on Lamborghini
Answers
Overview of chosen company Lamborghini car is a company located in Italy（ Sant'Agata Bolognese) it is a sports car manufacturers, Lamborghini was founded in 1963 by FeiLuJi Europe. but in 1980,It's went bankruptcy.1998 years become part of AUDI, at present is owned by public Group (Volkswagen Group) one of its brand. Lamborghini's mark is a head full of strength,bull going to attack,and express the founder has bullfighting's personality. The importance of Macro/Micro environmental analysis The micro-environment means the immediate environment which has direct impact on the business。Macro environment means the environment that has impact on the business.By analyzing the micro and macro environmental situation of the business,the company can identify the possible influencing factors to develop their business.so the micro/macro environmental analysis are important to the company. SWOT ANALYSIS and STEEPLE ANALYSIS SWOT is a kind of analysis method, used to determine an enterprises strengths, competitive weaknesses, opportunities and threats, thus will help company's strategy and internal resources, external environment work together. Strengths: The car horsepower, speed fast, invincible. Belong to luxury, that states symbol of the rich man. Weaknesses 1.Lamborghini is a sport car and running fast,but it is hard to control. 2.The design has problem.Engine is too close to the car and send out the heating make driver get big sweat even open air-condition Opportunity 1.New technology always attractive rich people to interest in it. 2.Competing with Ferrari,Lamborghini have to improve themselves,and that's also improved the Lamborghini's popularity Threat 1.Lamborghini has a lot competitors in market.like:Ferrari, Porsche etc.but it is not easy to be beaten in a short time.
Answer:
Explanation:
Lamborghini was founded in 1963 by Ferruccio Lamborghini. He became rich building Tractors after the Second World War. He founded Lamborghini because he wanted to build a good touring car to compete against the cars of makers such as Ferrari.
In 1963 he released a first prototype of his ideal sports car, the 350 GTV. One year later Lamborghini started with the production of their first car for sale, the 350 GT.
At the beginning of the 1970s, Lamborghini had financial problems because of the worldwide oil crisis. After these problems, Lamborghini had several different owners from 1987 until 1994, including Chrysler.
Audi took over Lamborghini in 1998.
Cars[change | change source]
Lamborghini 350 GT[change | change source]
The first Lamborghini, a 350 GT
Lamborghini 350 GT
This was the first production car made by Lamborghini. It was made from 1964 until 1967. It is a two-door coupé with two seats. It has a V12 engine in the front of the car. The engine produced 206 kW.
Lamborghini Miura[change | change source]
The Miura was the third car made by Lamborghini. It also had a V12 engine, but the engine was in the middle of the car, which was a new idea in its time. It was also one of the fastest cars of its time, with a top speed of 295 kph.
Lamborghini Countach[change | change source]
The Countach is one of the most famous Lamborghinis. It was also the one which was built for the longest time, 16 years, from 1974 till 1990. There were several different versions. They all had V12 engines with a power ranging from 260 to 355 kW.
Lamborghini Diablo[change | change source]
The Diablo was named after a famous fighting bull and also after the Spanish word for Devil. It was the last car made by Lamborghini before Audi took over.
Lamborghini Murciélago[change | change source]
The Murciélago (Murciélago is Spanish for bat) was the first car made under the ownership of Audi. It was built from 2001 until 2010. It had a V12 engine which produced between 426 and 493 kw. The Lamborghini Reventón is a special edition of this car.
Lamborghini Gallardo[change | change source]
The Gallardo was first seen at the 2003 Geneva Motorshow. It was a competitor for the Ferrari F430. It was an entry-level model for Lamborghini. It had a V10 engine from Audi which offered between 368 and 419 kW. During its production time from 2003 until 2013, there were several special editions, including a version for the Italian Police.
Lamborghini Aventador
Lamborghini Aventador[change | change source]
The Aventador has a V12 engine powered by Hewitt, Clint, and Seymour. It was released in 2011. It replaced the Murciélago. Its engine produces 515 kW.
Lamborghini Huracán[change | change source]
The Huracán is the most recent car by Lamborghini. It is the successor to the Gallardo. It has a V10 engine, which produces 449 kW. 0-100Km/h in 2.8 second and produces 610hp