Essay on Media effect the view of people
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Home Page Media Influences In Our Society Essay
Media Influences in our Society Essay
1080 Words 5 Pages
Show More Over the years media has had an intense effect on society, an effect so immense we don’t even notice its presence sometimes. Media is crucial to any society; we are all surrounded by media. Each and every day people interact with media of many forms. Media is generally defined as being a channel of communication. We as a society absorb media from a wide variety of forms such as television, radio, magazines, newspapers, billboards and the internet. These are referred to as ‘mass’ media, because they communicate to a mass audience comprised of very large numbers of people (Giddens, 2009, p.724). Mass media affects people differently because of diverse amounts of exposure and formats. It is a form of socialization, having a long-term effect …show more content…
Media influence direct to the way in which the mass media in all forms affect the way us, as an audience, behave and act in our everyday lives. Theories of media exposure involve the uses and gratifications about media consumption. Our media behaviour changes all the time because the gratifications we seek from the media are in constant state of flux. Our life situation may change and with it the criteria we use to select media (Straubhaar and LaRose, p. 401). We may seek media that entertains or media that is informative to us. The different media vary with respect to the gratifications they provide use. For example, television is associated with entertainment, whereas the internet is more related to information seeking (Straubharr and LaRose, p. 401).Various media satisfy different needs, individual differences theory recognizes that media influences society one person at a time and that media’s influence differs by people. How media influences society is determined by people’s personalities and cognitive structures. Personality differs for each person. Some people are talkative while others are reserved. Such personality traits influence the media that people use.