Essay on the topic Is mass media invading our culture?
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Answer:Mass media is a boom for a country such as India. The impact of mass media in India is rising as we speak. Everyone needs visibility, and mass media provides a great opportunity for the same. Thus, there are rising number of advertisers who are making full use of these media channels ever so well to get known. There is one thing common in rural and urban people i.e. media. Regardless of their religion or caste Indians are glued to TV and radio channels. But we need to question ourselves – Is the media culture affecting our own culture?
Everyone is fond of movies and serials but have you noticed the ad films that are more prominent feature in between these films. There are various iconic brands advertising themselves but it doesn’t seem to drive any social change in behavior or values as strongly as some of the character portrayed in the films. There has been a drastic change in the dressing and lifestyle of normal people. Pappu wants to dress like Shahrukh Khan in Baadshah. Munni wants to dance like Madhuri in Aaja Nachle. The concepts have come under a lot of influence by the movies and TV serials.
Communication and Entertainment in India in the early period were often witnessed in musical tone, poetry and religious texts. However, with the onset of television this has disappeared into the dark. Similarly, the folk dance and theatre (Ramlila and Nautanki) has been taken over by Bollywood and TV serials. Folk music and dance are a very integral part of our varied culture and it seems that it’s a lost cause now. Performing arts are on the verge of disappearance.
There have been a notable amount of changes in the social structure with respect to the caste system. People who can own any sort of media and communication is treated as a high class entity. For some it derives the status symbol of class. The culture of India is so vast and varied that it is difficult to define any one of them. India has earned its freedom from British Raj and thus know the value of culture. Its preservation matters to them. There are many steps taken by our government to protect this diverse culture. But it seems that the arrival of mass media has made some gaping holes in the policies developed to safeguard our culture.
Due to its widespread reach television has impacted the Indian culture the most in good as well as in bad ways. With the advent of mass media and various different channels of communication, the Brahmins sitting top of hierarchy has been replaced by those with big color screens set in their homes. Caste lines have decapitated but a wider line has been drawn between people in the quest to gain access to information and technology. Masses are getting attracted to television and each one wants a TV placed at his home. These thoughts have led to total destruction of traditional social structure as more and more people are migrating to the cities in hope of achieving something materialistic.
These mere movements from villages to cities have resulted in unemployment in the cities as well as a growing number of slums. This is just a shortcoming as media has not only changed the social structure and norm but is the main reason for the disintegration of the Indian Norms. The mass media has truly overstepped the boundaries. The privacy of a normal human being is being put at stake without their proper approval. Media has become so obsessed with invading celeb’s privacy that it has become quite frequent.
Although, television and mass communication have acted as a bridge linking the masses with the latest news, trends and information it has also disintegrated the social and cultural structures. Many aspects have been sacrificed with the arrival of the new ways of communication and information. The interaction between the media and people is impacting the diverse culture on our nation.
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Answer:
hey dear..
i suggest u to go n research about what are the duties of mass media n what the are doing today... it will help you ...
Explanation:
as u can start with intro as...—
Introduction:
The media shape our attitudes about everything from soap to politics. It's important for us to be aware of the impact the mass media has on our culture/society. We need to be vigilant and ask ourselves to look for opposing opinions and evaluate the facts for ourselves rather than blindly accepting the media's version of the "truth." Research has revealed that media is responsible for influencing a major part of our daily life. Media contribute to a transformation in the cultural and social values of the masses. “Media can bring about a change in the attitudes and beliefs of the common man.