essay on "why go green"
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is the use of Corporate Social Responsibility programs on brand image? In recent years CSR programs have become a marketer’s tool rather than the way a business should operate, with ethical trading in mind. These practices of making a product seem ‘Green’ when it is not are greenwashing and have had a major impact on consumer behaviour regarding these products. To unearth the truth behind these practices an interview with a major at a Marriott hotel branch was conducted resulting in the overall impression..........
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