Question

Essex Enterprises is a renowned logistics company that has spread its operations in 7 countries across the globe. They are recognized as the best learning organization due to their policies and processes and systems. One of the reasons for their success is that they have successfully applied the Reinforcement Theory of Learning since their inception.

a. Why is Reinforcement Theory also called as Behaviour Modification Theory?
b. How can reinforcement be administered effectively?

Answer 1

Answer:

b The four reinforcement strategies are illustrated below: It is more effective when applied immediately after the undesirable behaviour is produced. Further, punishment should follow every occurrence of the undesirable behaviour. (iii) Thirdly, the punishment should focus on the behaviour and not on the person.