Establishment of mass media
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The term "mass media" was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages. Johannes Gutenberg's invention of the printing press allowed the mass production of books to sweep the nation.
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The phrase 'the Media' began to be used in the 1920s . The notion of " mass media " generally restricted to print media up until the post- Second world war, when radio, television and video were introduced.In recent times, the internet became the latest and most popular mass medium.
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