Eternia is a country where its people have a strong sense of nationalism. Its citizens strongly prefer local brands as well as locally made products. There is a growing demand for small size trucks and the only vehicle manufacturing company, Rhino Motors, Inc., locally produces passenger cars. Rhino Motors’ own version of small trucks are a dismal failure due to their poor performance. The company plans to phase out this truck model due to numerous complaints from the customers.
GTK Motors, a leading French vehicle manufacturer, produces the successful and popular GTK Wolverine Mini-Trucks. The company is now interested to enter into the mini-truck market in Eternia. What entry strategy would you recommend to GTK Motors?
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