Question

Ethical and legal aspects of marketing cyber marketing

Answer 1

Answer:

While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times. Questions that have been raised include: the blurred line between data collection and the invasion of privacy as well as the grey area between attracting consumers and deceptive advertisement. Businesses must be careful to tread on the right side of the line between legal and illegal. This article will outline some of the common ethical and legal issues in marketing.