Eumerate the scope of vocal for local in context to Arunachal pradesh.?
(Word limit - 500)
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Answer:
On 12thMay 2020, Prime Minister Narendra Modi made an appeal to the nation for achieving self-reliance in not just winning the war against “COVID-19” but also emerging as a global leader. And so, ‘Atmanirbhar Bharat Abhiyan’ or ‘Self Reliant India’ was first introduced to the nation.
It is to be noted that the policy is not protectionist in nature and it doesn’t imply isolation from the rest of the world. The true purpose of the ‘Atmanirbhar Bharat Abhiyan’ is aimed towards resurging the Indian economy during and after the “Coronavirus Pandemic”, and transition into a bigger, evolved part of the global economy.
With the introduction of this policy, another important campaign which focuses on benefitting the Make in India movement by emphasizing the promotion of local brands, manufacturing and supply chain is – Vocal for Local.
Vocal for Local is an initiative to empower local products in the market which is competitive at par global standards and are truly able to draw out the essence of local brands in both domestic as well as international market.
By going vocal for local, we aren’t putting a stop to purchasing other products in the market; rather, we are increasing the availability of local products, which stand to be equally valuable in terms of both price and quality as compared to its competitors.
Arunachal going Vocal for Local:
Arunachal Pradesh Chief Minister Pema Khandu on 11 June 2020, initiated the Vocal for Local campaign by directing the state’s department of textiles and handicrafts to finalise its modalities to procure all government office requirements from local NGOs, societies, self-help groups and entrepreneurs.
He stated that it was about time for the department to ramp up its activities and channel its primary focus on partnering with local producers for offering products to buyers, starting with all state government establishments. This would not only boost up self-sustainability but also benefit local producers, who at the moment are suffering due to the lack of market to sell their products.
Explanation:
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