Question

Evaluate how the business applies Distribution policy e.g channel of distribution used

Answer 1

Explanation:

CONCEPT OF DISTRIBUTION

The distribution policy is the marketing tool that links production with consume. The definition ofThe main function of a distribution channel is to provide a link between production and consumption. A distribution channel can be very simple, with just two layers (producer and consumer). A distribution channel can also be very complicated, with several levels.

Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". The figure below shows some examples of channel levels for consumer marketing channels:

this policy will allow determining the way we are going to make the product arrive at the final consumer, which will depend on the distribution chain link we are at (producer, intermediary or retailer)

The decisions we will have to make are the following:

Choose the distribution system or strategy

Choose the distribution channels

From all of them, the most delicate will be the choice of the distribution system. Nevertheless, the use of different alternative distribution systems is increasingly common.

The main function of a distribution channel is to provide a link between production and consumption. A distribution channel can be very simple, with just two layers (producer and consumer). A distribution channel can also be very complicated, with several levels.

Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". The figure below shows some examples of channel levels for consumer marketing channels:

The main function of a distribution channel is to provide a link between production and consumption. A distribution channel can be very simple, with just two layers (producer and consumer). A distribution channel can also be very complicated, with several levels.

Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". The figure below shows some examples of channel levels for consumer marketing channels: