Evaluate how the business applies distribution policy,eg,channel and trade mark
Answers
Explanation:
A strategic rule or rules covering how a good or service is promoted to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is.
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the InternetUsing channel distribution allows a small business to focus on those core competencies without having to hire new personnel. The channel distributor worries about maintaining relationships with retailers, end user customer service, product returns and shipping products to multiple locations