Evaluate philips "sense and simplicity" strategy.
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Evaluate Philips "sense and simplicity" strategy. What are the risks thecompany faces in using the tagline?CEO Gerard Kleisterlee introduced the Sense and Simplicity brand to warm up the Dutch conglomerate's techie image and make it more consumer-friendlyIt is the combinaTon of two unique capabiliTes that enables us to deliver on our “sense and simplicity” promise. ±hese capabiliTes are Frstly, by understanding people and secondly, technology integraTon and product design.
We put our end users front and center of product innovaTons starTng with understanding their needs and aspiraTons.
We use best-in-class research faciliTes and agencies to validate and ensure that our product innovaTons are designed around people’s needs and aspiraTons, easy to experience and advanced.-everything is designed to meet customers need-targeted customer-easy to experience-improving people’s lives through meaningful innovaTonRisk-simplicty is a very complex topic
We put our end users front and center of product innovaTons starTng with understanding their needs and aspiraTons.
We use best-in-class research faciliTes and agencies to validate and ensure that our product innovaTons are designed around people’s needs and aspiraTons, easy to experience and advanced.-everything is designed to meet customers need-targeted customer-easy to experience-improving people’s lives through meaningful innovaTonRisk-simplicty is a very complex topic
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