Question

Evaluate the benefits to a country of the presence of McDonald’s restaurants opening in their fast-food market. [10]

Answer 1

Answer:

more employment

more gdp

more variety of choices to cobsumers

Answer 2

Answer:

McDonald's became the leader in the fast food industry with their strong focus on customer service, response to competition, and use of marketing techniques early on in their development. Please note that we are not proposing that the tactics used by McDonald's are the right or wrong way to strategically or ethically achieve growth. This article simply outlines the tactics and history of a company that has grown significantly since its inception. We see McDonald's as an interesting case study to examine their strategies, tactics, and failures.

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