Evaluate the effectiveness of print in the transmission of ideas and culture
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Print culture embodies all forms of printed text and other printed forms of visual communication. One prominent scholar in the field is Elizabeth Eisenstein, who contrasted print culture, which appeared in Europe in the centuries after the advent of the Western printing-press (and much earlier in China where woodblock printing was used from 594 AD), to scribal culture. Walter Ong, by contrast, has contrasted written culture, including scribal, to oral culture.
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