Question

evaluate the shift in chocolate sales based on benefits and costs that customers perceive.

Answer 1

Explanation:

Answer:Evaluate the shift in chocolate sales based on benefits and costs that customers perceive. 3. What other products are harmed or helped by the new .

Answer 2

Customers are very choosy and they pick up things that are beneficial for them and they have a  needs and desire for buying it. They prefer to buy chocolates from which they perceive value at affordable costs.

Explanation:

• The customer will only want to buy a product if he perceives certain value or benefit he will gain from it. The value that the customer gets  has little to do with actual price.
• The value of the chocolates  has little to do with actual price. The customer gets positive vibes eating the chocolates and he finds a benefit in it and will buy the chocolates.
• Hershey's uses this principle and advertises for their chocolates stressing on their value and by cutting costs on varieties of products for the consumers who were looking for their favorite affordable Hershey chocolates to satisfy their desires.

To know more about actual price

Reasonable price and actual price . Discuss their effects in a contract

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