Evaluation of the individual companies performance against the whole industry is called
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Benchmarking is an essential operation for large businesses so as to compare their performance and decide on key improvement factors that can better their business prospects.
Thus, the evaluation of an individual company's performance against the whole industry is called benchmarking.
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Benchmarking is the process of comparing a company's key metrics, such as performance and practices with all others in the industry. ... Thus, the evaluation of an individual company's performance against the whole industry is called benchmarking.
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