Question

"every business is a service business"- who quoted this sentence?

Answer 1

"Every business is a service business" was quoted by Philip Kotler.

• Philip Kotler is an American marketing author, who has published various books and studies in the field of marketing and management.
• He is also known as the father of marketing.
• According to Kotler every business is a service business and it should intend to provide a smile on the customer's face. This means that the business must efficiently and effectively serve the customer.