"every business is a service business"- who quoted this sentence?
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"Every business is a service business" was quoted by Philip Kotler.
- Philip Kotler is an American marketing author, who has published various books and studies in the field of marketing and management.
- He is also known as the father of marketing.
- According to Kotler every business is a service business and it should intend to provide a smile on the customer's face. This means that the business must efficiently and effectively serve the customer.
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